…if I had an unlimited budget
and was a wildly successful author.
I ran across this article yesterday which highlights Hugh Howey, author of the wildly successful Wool (and following novels, Dust, Shift). The giveaway (in this case a well branded USB drive which contains content for all of the novels) was a brilliant one and now can be purchased for almost $20 via Mr. Howey’s website. Had I the interest or audience, I would love to do something similar and in fact, why stop there? Here are a few ideas I’d love to have the budget for.
Winchester Hotel room key (USB drive – hey – the article is what gave me the idea for this blog post in the first place!).
Another idea I had would be more difficult to deliver, but still fun as a giveaway for any conference, fair or event I
never attend. Who doesn’t like cool matchboxes? Oh wait, maybe it’s just me. Obvs, they would be branded in a similar pattern to the room card key. Although there would be no direct tie in to my book, I would be able to include details for my website, as well as the title of the book and contact details on it. And because I like booze so much As the minibar is a regularly featured fixture in the room, why not give away some branded mini bottles? Because if you can’t beat em’, booze em’. It would be fun to have a set of promotional materials to give out at a book signing. First, I just need to finish up the print addition!
I’m sure I’ll think of more.
How about you, dear reader? When was the last time you received a piece of marketing that encouraged you to interact with a brand (and perhaps even buy what they were selling)? And for you creative types, any other suggestions?